Perfumes proudly made in Denmark

Honest – Pure – Gentle

When simplicity becomes luxury

Honest, simple, and unique.

ærlig is inspired by Nordic simplicity and feminine aesthetics. From the elegant bottle to the luxurious packaging and delicate fragrance, every detail is designed to create a refined sensory experience.

Sustainability is at the heart of what we do. Our packaging is produced in Denmark using FSC®-certified cardboard and designed without glue. The FSC® label ensures the wood comes from responsibly managed forests.

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ærlig ærlig eau de parfum P07 - 100 ml Perfume

Welcome, P07

– A New Unisex Classic

Find your fragrance

Each perfume is defined by its character, mood, and key scent family to help you find the one that feels right for you. Try our Scent Profile Guide.

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Environment

Our focus will forever be on allergy-friendliness and sustainability. Read more about our core values; from production and ingredients to labels and boxes.

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Ærlig is more than a perfume 🤍 It’s a philosophy of honesty

with yourself and our planet. 

Simple & Unique

Read our story

Pure and honest luxury

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